Proposal



__**Overview**__ //KIDEY’S ‘R’ US// plans to examine the high existence of the kidney trafficking market in developing countries.

__**Goals and Objectives**__ Our goal is to increase the awareness of the mass market that exists in illegal kidney sales. Furthermore, we want to make people aware of the manners in which these kidneys are obtained and the negative side affects these transplant receivers face. It is important to note that many people, especially in developing countries, are not aware of the necessity of their kidneys, in particular their three vital functions: they regulate water, remove wastes and produce hormones (Why are kidneys so important?). Willing and unwilling kidney donors only get paid approximately $2,000 for their kidney, and the selling price for these kidneys are around $50,000 (Nepal police arrest Indian kidney scan fugitive: official). Lastly, many of these kidney receivers are misinformed about where and how the kidney was obtained. Additionally, most of the doctors conducting these transplants do not inform patients about the negative side effects that could occur from the transplant (Kidney Sales –India).

__**Audience**__ Our intended audience is the kidney transplant receivers that participate in illegal kidney harvestings. The reason we selected such a narrow target is due to the fact they are taking a big risk by going through this procedure. Taking a look at the big picture, receivers do not know: in what state/condition the kidney was obtained, who it was obtained from, if the donors blood type matches theirs, any health conditions the donor might have had, when the organ was taken out of the donors body, amongst other important facts that should be available to the receiver. Ideally, we would also target those who sell their kidneys, but in most illegal kidney trades, the donors are unwilling and therefore forced to take part in illegal activity. The manner in which we plan to consider our audience in the project is by making them aware of the facts mentioned above. We will, in detail, deal with the negative aspects of receiving kidneys from an illegal ring.

Through our work, we want to clear any misperceptions our targeted audience has about obtaining kidneys through an illegal ring. We also want to make them understand the negative side effects that could occur from the very start of this process to the end, that include numerous complications that they are not aware/told about. In a nutshell we want to discourage those in need of a kidney to obtain one illegally, by pointing out the negative side effects.
 * __Key Message__**

__**Content Planning**__ We are going to include statistics and factual information obtained through government websites, news articles, online videos and scholars. We also will acknowledge the laws that are put into place that deem kidney trafficking illegal.

__**Medium of Expression**__ We will be using different forms of mediums to express our message. Firstly, we have set up a WIKI, where all the information about this project is posted, and anyone can join. We will also be interviewing people about this issue and their position on the topic. In our final Power Point Presentation we will include a video clip from these interviews. Posters and pamphlets about illegal transplants will be posted/handed out in healthcare clinics and hospitals, in developing countries where illegal kidney harvesting is high in number, and still growing.

There are numerous images and ideas that inspire our concept. Most of the images that motivate us to increase the awareness of our topic are the physical after effects of unwilling donors and receivers, where complications get the best of them. Surprisingly, there are many online videos documenting case studies, the manners in which the kidneys are obtained and doctors who conduct these transplants.
 * __Visual/Conceptual References__ **